Facebook: The Things That Connect Us.
by Samantha Jiménez
The analogies narrated throughout the spot make me wonder if the insights used in this film are deep enough to connect and resonate with Facebook’s audience, which is… umm… well, only 1 billion strong. I find it a bit hard to get the chair analogy, though I do get the bridges and doorbell. I even think that pondering about how we all have at least once wondered if we are truly alone in this world is a very universal insight. Tying some of the spot’s analogies back to Facebook seems to have sense in my mind, yet I wonder if they should really be tied to one another. It’s a bit hard to see how a chair connects me to the world like a bridge or a plane does.
This particular spot has generated a huge wave of comments, memes, articles and reactions in social media. Starting with the “Are Chairs Like Facebook?” website and then perhaps with Mashable’s public response to Facebook’s ad. “Facebook chair” was even a trending topic today on Twitter and tweets tying back Clint Eastwood’s speech to an empty chair during the RNC are still frequent.
Some people say the spot lacks visual presence of technology by not having computers, smartphones, or tablets but rather books and magazines. I humbly disagree on this critic. If anyone on earth can have the luxury of not showing technology at all and talk about people is Facebook.
In an era where brands and consumers communicate in real-time and in bilateral ways, having a big #fail or a successful spot #FTW is becoming an everyday thing.
Facebook is part of our daily lives so, what do you think? Love it or hate it?
Final note: For some reason, after watching Facebook’s ad, I couldn’t help to think about Everynone’s video titled “Words.”
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