Gallop.

A short film by Mother London and BAFTA nominated director Michael Pearce for Shift.ms, a web-based charity for people with multiple sclerosis. The film has already been shortlisted for Best Short Film at this year’s Rushes Soho Shorts Festival.

Moving away from the typical approach of charities where stats and data are the core of the communication, this emotional film has been created to help better convey the impact of a diagnosis with MS.

“It uses narrative to explore the life-changing event of diagnosis through a compelling love story rather than solely focusing on the disease.”

It breaks my heart that MS is the most common neurological condition affecting young adults. What Shift.ms is doing is a much needed approach not only to understand MS but also by being a social network run by its users where young MSers meet to share experiences and support each other. To learn more about Gallop and the Shift.ms community, please visit their site.

Source: creativereview.co.uk

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